Being social is key to establishing and strengthening the bond to customers. The feeling that someone, anyone can have the opportunity to speak directly to the CEO of a high-performance company makes them feel special. It makes everything more real. And making everything seem real is exactly what social media is about.
You don’t have to be active on every channel, only the channels that matter most.
The easy way to pick the most important channels is to look at your customers demographic and research which channel has the most people according to your customers.
Spend time and effort on the content. It will show green numbers in the results later on.
The only way to know if your content is good (for real) is to try everything. Creating quality content is a process there are no short-cuts to. Start with documenting the surroundings and current projects and release posts about upcoming launches.
Setting a schedule can be tricky, but there are a few simple ways to get it right.
Create documents for you to keep track on the content, the channels, and the time table. You can either do this simply in sheets or if you’re just starting out, look into buying an online service that have all the tools ready for you to keep track on everything.
What I can do to help
STRATEGY – analyzing business needs and goals and laying down the road
START-UP – setting up the accounts and putting in basic information
CREATION – creating the content ready for publishment
LECTURE – helping you get started and excited about the new challenge
SUPPORT – you don’t have to do it all yourself. Just ask, and I’ll help.
Social Media Cases
Soft Touch AB
Fill in the form and let me know a little about what you need, and we’ll make magic happen.