The Swedish company Matpriskollen provides an app that keeps track of every current campaign in your local grocery store.
They also make sure that brands that buy advertisements in said stores make sure they see how they’re portrayed.
The Matpriskollen phone application is all about the end user. It’s all about being inspired and informed of what the cheapest and best deals are on groceries and food products. So to market the services of Matpriskollen back in 2015, we focused on using Instagram.
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